IMAGES FOR A NEW ERA
PROUD TO BE PRIUS
We’re proud to drive a new car with a new technology, in a new world.
We’re proud to drive with a new kind of energy, with a new kind of speed.
We’re proud of our future.
We are proud to be the first ones.
First to be Prius.
Agency: OlivieroToscaniStudio
Creative Direction: O. Toscani
Copy: M. Rubiola
Art: G. D’Orsi
Ph: O. Toscani